IMAX and 7-Star Experiences Now open in Festival City

With a rich legacy of cinema firsts, a passion for movies and a mission to entertain film fans everywhere,

Novo Cinemas is proud to be the largest and most visited chain of theatres in the Middle East.

Our journey began in the year 2000 with the launch of our flagship cinema in Dubai, United Arab Emirates, which would be the cornerstone of an entertainment chain that would soon extend across borders and introduce to the region such pioneering technologies as online booking, e-kiosks and the first cinema-dedicated mobile app, in addition to the UAE’s only IMAX screen.

Location: Second Level.